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Thanh Ba Truong

Researcher Profile 5/10
Da Nang University · Business Administration
3 publications · 68 citations · h-index 3
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Featured publications

Destination social responsibility drives destination brand loyalty: a case study of domestic tourists in Danang city, Vietnam45 citations
International Journal of Tourism Cities · 2023 · DOI
The pathways of increasing online celebrity brand equity and followers' hotel booking intention: a serial multiple mediation model16 citations
Journal of Research in Interactive Marketing · 2024 · DOI
Hotel booking intentions in the TikTok era: the role of online celebrity brand equity7 citations
Consumer Behavior in Tourism and Hospitality · 2024 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Da Nang University

T
Thithuyvan Do
Pharmacy
H
Huu Hoang
Medicine and Pharmacy
D
Dinh Van Trong
Cultural Studies
T
Thi Ai Lành Nguyen
Mathematics
N
Ngoc Son Truong
Civil Engineering
H
Hung Nguyen‐Le
Electronics

Same field Business Administration

T
Thuong T. Vu
Vietnam National Universit
H
Hai Thanh Pham
Van Lang University
D
Duong Ngoc Pham Duong Ngoc Pham
University of Finance - Ma
T
Thi Phuong Loan Nguyen
Vietnam National Universit
T
Truc M. Le
Vietnam National Universit
Q
Que Nguyen Kieu Viet
Van Lang University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thanh Ba TruongDa Nang University
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