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Thanh Trang Bui

Researcher Profile 6/10
University of Economics Ho Chi Minh City · Business Administration
4 publications · 11 citations · h-index 2
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Featured publications

The Relationship Between Social Sustainability Practices and Performance Outcomes in Supply Chain Management: The Case of Vietnam6 citations
SAGE Open · 2024 · DOI
Linking Green Innovation to Firm Success: Cost Leadership’s Mediating Role in Vietnam5 citations
Journal of Business-to-Business Marketing · 2024 · DOI
The effects of brand anthropomorphism and brand trust on perceived price fairness: examining the moderating role of brand stereotypes
The Journal of Marketing Theory and Practice · 2026 · DOI
Brand Anthropomorphism: A Bibliometric Analysis
Contemporary Management Research · 2025 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — University of Economics Ho Chi Minh City

A
An Khang Trinh
Business Administration
H
Hien Vo Van
Business Administration
D
Dinh Phi Ho
Economics
T
Tang My Sang
Business Administration
N
Ngoc Pham
Medicine and Pharmacy
L
Linh Khanh Vu
Psychology

Same field Business Administration

H
Huan Tuong Vo
Vietnam National Universit
A
Anh Viet Ngo
Cho Ray Hospital
B
Ba Van Huynh
Can Tho University
A
Anh Nguyen
Hanoi University of Pharma
D
Do Duy Thinh
H
Huy Le Duc
University of Medicine and
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thanh Trang BuiUniversity of Economics Ho Chi Minh City
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