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Thao An Tran

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Featured publications

Factors influencing the intention to use mobile payment service using fintech systems: Focused on Vietnam8 citations
Asia life sciences · 2018
An Empirical Analysis of the Factors Influencing the Switching Intention from Cash Payment to Mobile Payment in Vietnam4 citations
· 2021 · DOI
Building self-brand connections through AI-enabled brand transparency in emerging market retail
Asia Pacific Journal of Marketing and Logistics · 2026 · DOI

About the field of Psychology

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

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Thao An TranForeign Trade University
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