Thao Kim Nguyen

Researcher Profile 6/10

University of Economics Ho Chi Minh City · Business Administration

13 publications · 83 citations · h-index 5

Information

🏛️Affiliation: University of Economics Ho Chi Minh City
🔬Field: Business Administration
🆔ORCID: 0000-0001-5499-5195
✍️Profile incomplete — add information

An h-index of 5 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

Exploitation Strategy and Performance of Contract Manufacturing Exporters: The Mediating Roles of Exploration Strategy and Marketing Capability39 citations
Journal of International Management · 2018 · DOI

Potential absorptive capacity and performance of Vietnamese contract manufacturing exporters: mediating factors in entrepreneurial marketing behaviour11 citations
Journal of Strategic Marketing · 2019 · DOI

Unveiling the impact of technological innovation and SMEs resilience: the moderating role of firms' social sustainability orientation8 citations
European Journal of Innovation Management · 2024 · DOI

Building platform trust for live stream commerce: the social-technical systems perspective6 citations
Cogent Business & Management · 2025 · DOI

The nexus of supply chain managerial competence expectation and possession in the new era: the case of Vietnam5 citations
The International Journal of Logistics Management · 2025 · DOI

Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis4 citations
Asia Pacific Journal of Marketing and Logistics · 2025 · DOI

Revisiting the Role of Supply Chain Managerial Competence in Firm Logistics Performance: Do Experience and Education Matter?3 citations
Sustainability · 2024 · DOI

Promoting Consumers’ Adoption of Buy-Now-Pay-Later Feature while Using E-wallet Application: The Case of Gen Z in Vietnam3 citations
European Conference on Innovation and Entrepreneurship · 2024 · DOI

Harmonious and Obsessive Passion Influence Consumers’ Support for Technology Products Through Brand Addiction2 citations
· 2023 · DOI

The Effect of Social Media Marketing on Consumers' e-Waste Recycling Intention to Participate: The Case of the Vietnamese Market1 citations
European Conference on Innovation and Entrepreneurship · 2024 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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