The Anh Phan

Researcher Profile 6/10

Ho Chi Minh City International University · Business Administration

45 publications · 367 citations · h-index 12

Information

🏛️Affiliation: Ho Chi Minh City International University
🔬Field: Business Administration
🆔ORCID: 0000-0003-4782-5723
✍️Profile incomplete — add information

An h-index of 12 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective29 citations
Journal of Consumer Behaviour · 2023 · DOI

Determinants Impacting Consumers’ Purchase Intention: The Case of Fast Food in Vietnam28 citations
International Journal of Marketing Studies · 2016 · DOI

AI with a Heart: How perceived authenticity and warmth shape trust in healthcare chatbots27 citations
Journal of Marketing Communications · 2025 · DOI

Immersive technology and cause‐related marketing: The role of personalization and value co‐creation24 citations
Journal of Consumer Behaviour · 2023 · DOI

Enhancing Educational Outcomes Through Strategic Guest Speaker Selection: A Comparative Study of Alumni and Industry Experts in University Settings19 citations
Business and Professional Communication Quarterly · 2024 · DOI

Live Influence: Redefining Credibility and Attractiveness in Healthcare Livestreaming18 citations
Howard Journal of Communications · 2024 · DOI

Chasing the scarcity: How fear of missing out and motivations drive willingness to pay in collectible markets17 citations
Journal of Marketing Communications · 2025 · DOI

The Impact of Company Field Trips and Representative Image on Students’ CSR Knowledge Sharing Intentions17 citations
Business and Professional Communication Quarterly · 2024 · DOI

“Hey AI, What Should I Eat?” Navigating Skepticism and Trust in AI-Powered Meal Recommendations Through Personalized Persuasion16 citations
International Journal of Human-Computer Interaction · 2025 · DOI

“Hey AI, should I buy this stock?” – Trust, technology, and the rise of the young investor15 citations
Strategic Business Research · 2025 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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