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Thi Bach Yen Tran

Researcher Profile 6/10
Can Tho University · Business Administration
4 publications · 11 citations · h-index 2
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Information

Featured publications

Determinants of the choice of a big four auditor in the Vietnamese Stock Market5 citations
Accounting · 2020 · DOI
Unrestricted tobacco marketing prompts young adults to smoke in an emerging market: a study of emotional responses4 citations
Journal of Strategic Marketing · 2023 · DOI
Evaluating Smokers’ Purchase Intentions Under the Stimulus-Organism-Response Framework: A Case Study of Tobacco Marketing Exposure in Vietnam2 citations
SAGE Open · 2025 · DOI
Impacts of Unregulated Tobacco Promotion on Emotional Responses--Measurement Model
PsycTESTS Dataset · 2024 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Can Tho University

V
Vo Quoc Tien
Agriculture
M
Minh Nguyen
Food Technology
P
Phạm Đức Thuận
History
L
Lan Le
Agriculture
H
Huynh Tan Phong
Information Technology
G
Giang Huu Nguyen
Biology

Same field Business Administration

N
Nguyen Ngoc Hoang Linh
Duy Tan University
D
Doan Thi Cam Thu
Ho Chi Minh University of
B
Binh Thi Thanh Truong
Vietnam National Universit
L
Lien Tran Thi Ngoc
Pham Ngoc Thach University
N
Nam Hoai Dang
Van Lang University
H
Huy Tran
Can Tho University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thi Bach Yen TranCan Tho University
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