Thi Dao Ta

Researcher Profile 6/10

Vietnam National University Ho Chi Minh City · Business Administration

5 publications · 24 citations · h-index 2

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Information

🏛️Affiliation: Vietnam National University Ho Chi Minh City
🔬Field: Business Administration
🆔ORCID: 0000-0002-1972-9569
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Featured publications

EXPLORING THE IMPACTS OF SERVICE INNOVATION ON CUSTOMER SATISFACTION IN THE TELECOM INDUSTRY: A PERSPECTIVE FROM INTERACTIVE AND SUPPORTIVE SERVICE INNOVATIONS21 citations
International Journal of Innovation Management · 2018 · DOI

Exploring the effects of brand risk management activities on brand security: a perspective from innovation stimulus as a moderator3 citations
Journal of Contemporary Marketing Science · 2022 · DOI

Culinary Memories and Local Brand Security as Key Elements in Vietnam’s Tourism Industry – A Multiple Study Approach
Journal of Quality Assurance in Hospitality & Tourism · 2026 · DOI

VẬN DỤNG MÔ HÌNH SINH - TÂM - XÃ HỘI TRONG NGHIÊN CỨU TRẦM CẢM Ở NGƯỜI CAO TUỔI: CƠ SỞ LÝ LUẬN VÀ ĐỊNH HƯỚNG NGHIÊN CỨU TẠI VIỆT NAM
Tạp chí Tâm lý học Việt Nam · 2026 · DOI

Identifying sufficient and necessary drivers of return intention in culinary tourism: a case study of Vietnam using PLS-SEM, MGA and NCA
Journal of Hospitality and Tourism Insights · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: