Thi Khue Thu Ngo

Researcher Profile 6/10

Da Nang University · Business Administration

8 publications · 3 citations · h-index 1

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Information

🏛️Affiliation: Da Nang University
🔬Field: Business Administration
🆔ORCID: 0000-0003-1002-6119
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Featured publications

Enhancing Brand Relationships and User Willingness to Pay Through Enrolment Consulting Live Streaming: Insights From Media Richness Theory2 citations
International Social Science Journal · 2025 · DOI

The Implementation of Integrated Multichannel Services in the Hospitality Sector in Vietnam1 citations
ITM Web of Conferences · 2023 · DOI

Love at the first sight, does it truly exist? Examining the formation of implicit first impression on a new product image
Cogent Business & Management · 2025 · DOI

La notion de première impression dans la perception de nouveaux produits : une comparaison de méthodes de mesure
· 2013 · DOI

Author response for "Enhancing Brand Relationships and User Willingness to Pay Through Enrolment Consulting Live Streaming: Insights From Media Richness Theory"
· 2025 · DOI

Khái niệm về ấn tượng ban đầu trong nhận thức về sản phẩm mới bởi người tiêu dùng : một sự so sánh về phương pháp đo lường
theses.fr (ABES) · 2013

La notion de première impression dans la perception de nouveaux produits : une comparaison de méthodes de mesure
theses.fr (ABES) · 2013

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: