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Thi Ngoc Dung Pham

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Featured publications

The link between firm risk-taking and CEO power of listed firms on the Vietnamese stock market: the role of state ownership5 citations
Cogent Business & Management · 2024 · DOI
AI-driven electronic customer relationship management and brand advocacy: The mediating role of consumption values in Vietnam’s digital banking sector
Innovative Marketing · 2026 · DOI
Brand love and customer loyalty in digital banking: The mediating role of online brand experience and the moderating role of digital information overload
Banks and Bank Systems · 2026 · DOI
Corporate Readiness for Carbon Tax: Behavioral and Institutional Drivers of Voluntary Compliance Intention in Vietnam
Journal of Finance - Marketing Research · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thi Ngoc Dung PhamUniversity of Finance - Marketing
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