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Thi-Thanh-Huyen Tran

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Featured publications

The internal and external effect of environmental complexity on business responses: a PLS-SEM and artificial neural network approach6 citations
Journal of Hospitality and Tourism Insights · 2023 · DOI
Honoring the Value of Biocultural Heritage Stores: The Combined Role of Authenticity, Tradition, and Ethnocentrism1 citations
Journal of Consumer Behaviour · 2026 · DOI
The Role Of Eco-Innovation Commitment, Cooperative Culture, And Green Technology Adoption In Enhancing Eco-Innovation Of Vietnamese Smes1 citations
Advances in economics, business and management research/Advances in Economics, Business and Management Research · 2025 · DOI
Factors driving corporate social responsibility-based differentiation strategy in an emerging country
SAGE Open · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thi-Thanh-Huyen TranBanking Academy of Vietnam
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