Thi Thao Hien Bui

Researcher Profile 6/10

Vietnam National University Ho Chi Minh City · Business Administration

11 publications · 56 citations · h-index 4

Information

🏛️Affiliation: Vietnam National University Ho Chi Minh City
🔬Field: Business Administration
🆔ORCID: 0000-0001-5921-6277
✍️Profile incomplete — add information

An h-index of 4 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

RETRACTED ARTICLE: Impact of COVID-19 pandemic on franchise performance from franchisee perspectives: the role of entrepreneurial orientation, market orientation and franchisor support19 citations
Journal of Sustainable Finance & Investment · 2021 · DOI

Impacts of tax enforcement and independent audit on financial reporting quality through the internal control effectiveness: Evidence from Vietnam enterprises14 citations
Cogent Social Sciences · 2023 · DOI

A literature review of franchisee performance: Insights for further research11 citations
Cogent Business & Management · 2022 · DOI

The Roles of Corporate Social Responsibility and Perceived Organizational Support on Employee Loyalty in the Vietnamese Public Sector7 citations
SAGE Open · 2024 · DOI

The Impact of Audit Firm Size on Audit Quality - An Empirical Study of The Vietnamese Stock Market3 citations
SAGE Open · 2025 · DOI

The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context2 citations
Ho Chi Minh City Open University Journal of Science- Economics and Business Administration · 2024 · DOI

How green human resource management influences employee pro-environmental behaviour: the mediation effects of green self-efficacy, green mindfulness and green transformational leadership
J for International Business and Entrepreneurship Development · 2025 · DOI

Relationship between Customer Orientation, Entrepreneurial Orientation, and Firm Performance in Vietnam Franchising Industry
International Journal of Business Innovation and Research · 2023 · DOI

The impacts of entrepreneurial orientation and market orientation in the franchising industry: empirical evidence from franchisee firms in Vietnam
J for International Business and Entrepreneurship Development · 2025 · DOI

Impact of corporate social responsibility on customer satisfaction: a case study of e-commerce fast fashion industry
International Journal of Management Concepts and Philosophy · 2023 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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