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Thi Thuc Anh Phan

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Featured publications

When Does Innovativeness Pay Off? Foreign-Firm Legitimacy, Activation Thresholds, and Customer Loyalty in Emerging Markets
Journal of Global Marketing · 2026 · DOI
Exploring the nexus of innovation strategy, financial resources, and technology in driving green, social, and environmental innovations
Discover Sustainability · 2026 · DOI
Why diversity climate alone does not drive innovation in healthcare: evidence from an emerging economy
Journal of Health Organization and Management · 2026 · DOI
Managerial capability investment and innovation trajectories across industry knowledge bases: evidence from an emerging economy
Economics of Innovation and New Technology · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thi Thuc Anh PhanVinUniversity
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