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Thi Thuy An Ngo

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An h-index of 16 places this researcher in Psychology, within the top 5% of 684 profiles in this field in our directory.

Featured publications

The Perception by University Students of the Use of ChatGPT in Education278 citations
International Journal of Emerging Technologies in Learning (iJET) · 2023 · DOI
A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform64 citations
Heliyon · 2024 · DOI
The impact of eWOM information in social media on the online purchase intention of Generation Z54 citations
Cogent Business & Management · 2024 · DOI
Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention53 citations
Heliyon · 2024 · DOI
ChatGPT for Educational Purposes: Investigating the Impact of Knowledge Management Factors on Student Satisfaction and Continuous Usage53 citations
IEEE Transactions on Learning Technologies · 2024 · DOI
Factors influencing Generation Z’s intention to purchase sustainable clothing products in Vietnam37 citations
PLoS ONE · 2024 · DOI
Investigating the influence of augmented reality marketing application on consumer purchase intentions: A study in the E-commerce sector35 citations
Computers in Human Behavior Reports · 2025 · DOI
How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory26 citations
PLoS ONE · 2025 · DOI
Human-AI interaction in E-Commerce: The impact of AI-powered customer service on user experience and decision-making26 citations
Computers in Human Behavior Reports · 2025 · DOI
Understanding continuance intention toward the use of AI chatbots in customer service among generation Z in Vietnam25 citations
Acta Psychologica · 2025 · DOI

About the field of Psychology

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thi Thuy An NgoFPT University
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