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Thi Viet Nga Ngo

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An h-index of 16 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

Applying a modified technology acceptance model to explain higher education students’ usage of ChatGPT: A serial multiple mediation model with knowledge sharing as a moderator186 citations
The International Journal of Management Education · 2023 · DOI
Environmental corporate social responsibility initiatives and green purchase intention: an application of the extended theory of planned behavior114 citations
Social Responsibility Journal · 2021 · DOI
Using generative artificial intelligence (ChatGPT) for travel purposes: parasocial interaction and tourists’ continuance intention64 citations
Tourism Review · 2024 · DOI
Unraveling the dark side of ChatGPT: a moderated mediation model of technology anxiety and technostress59 citations
Information Technology and People · 2024 · DOI
Blockchain-enabled food traceability system and consumers’ organic food consumption: A moderated mediation model of blockchain knowledge and trust in the organic food chain40 citations
Sustainable Futures · 2024 · DOI
Who can you trust? The curvilinear effects of producer-retailer trust (im)balance in organic food consumption – The moderation role of trust in blockchain technology37 citations
Journal of Retailing and Consumer Services · 2024 · DOI
A serial mediation model of entrepreneurial education and entrepreneurial intention: a social cognitive career theory approach34 citations
International Journal of Innovation Science · 2023 · DOI
The impact of individual and environmental characteristics on students’ entrepreneurial intention31 citations
Management Science Letters · 2019 · DOI
Exploring higher education students’ continuance usage intention of ChatGPT: amalgamation of the information system success model and the stimulus-organism-response paradigm30 citations
International Journal of Information and Learning Technology · 2024 · DOI
Digital entrepreneurial education and digital entrepreneurial intention: A moderated mediation model27 citations
Social Sciences & Humanities Open · 2024 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

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Thi Viet Nga NgoNational Economics University
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