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Thuy Duong Pham

Researcher Profile 5/10
National Economics University · Business Administration
4 publications · 2 citations · h-index 1
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Featured publications

Endorser attributes, customer experience, and brand advocacy in the Vietnamese personal care market2 citations
Innovative Marketing · 2026 · DOI
Survey dataset on social media-endorsed advertising in Vietnam’s FMCG sector
Mendeley Data · 2026 · DOI
Survey data on consumer responses to social media-endorsed FMCG advertising in Vietnam
Data in Brief · 2026 · DOI
Survey dataset on social media-endorsed advertising in Vietnam’s FMCG sector
Mendeley Data · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — National Economics University

H
Hoang Long
M
Mai Trang Le
Business Administration
P
Pham Hong Hoa
Business Administration
D
Duc Hai Nguyen
Earth Sciences
H
Hoang Thi Que Huong
Business Administration
T
Tran Dang
Psychology

Same field Business Administration

N
Nguyen Thi Trang
Phenikaa University
H
Hanh Hong Tran
Hanoi University of Mining
H
Ho Thi Hoa
Academy of Finance
N
Ninh Ngo Hai
Thang Long University
T
Thi Thuy Giang Nguyen
Quy Nhon University
V
Vo Thi Thanh Truc
Tra Vinh University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thuy Duong PhamNational Economics University
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