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- 🏛️Affiliation: Banking Academy of Vietnam
- 🔬Field: Business Administration
- ✍️Profile incomplete — add information
Featured publications
The Impact of Augmented Reality (AR) Technology on Online Purchase Intention: Differences Between Generation Z and Millennials in Hanoi When Shopping for Cosmetic Products
Journal of Management Research and Review · 2026 · DOI
Journal of Management Research and Review · 2026 · DOI
The Impact of Augmented Reality (AR) Technology on Online Purchase Intention: Differences Between Generation Z and Millennials in Hanoi When Shopping for Cosmetic Products
Journal of Management Research and Review · 2026 · DOI
Journal of Management Research and Review · 2026 · DOI
The Impact of Augmented Reality (AR) Technology on Online Purchase Intention: Differences Between Generation Z and Millennials in Hanoi When Shopping for Cosmetic Products
Journal of Management Research and Review · 2026 · DOI
Journal of Management Research and Review · 2026 · DOI
About the field of Business Administration
Common research topics in this field:
Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour
Institutions with the most researchers in this field:
Vietnam National University Ho Chi Minh City · 178
University of Economics Ho Chi Minh City · 132
Can Tho University · 92
Vietnam National University, Hanoi · 86
National Economics University · 80
These figures count profiles currently in this directory, not nationwide statistics.
Same institution — Banking Academy of Vietnam
Same field Business Administration
The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗
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Thuy Luong ThanhBanking Academy of Vietnam
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