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Thuy Luong Thanh

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Featured publications

The Impact of Augmented Reality (AR) Technology on Online Purchase Intention: Differences Between Generation Z and Millennials in Hanoi When Shopping for Cosmetic Products
Journal of Management Research and Review · 2026 · DOI
The Impact of Augmented Reality (AR) Technology on Online Purchase Intention: Differences Between Generation Z and Millennials in Hanoi When Shopping for Cosmetic Products
Journal of Management Research and Review · 2026 · DOI
The Impact of Augmented Reality (AR) Technology on Online Purchase Intention: Differences Between Generation Z and Millennials in Hanoi When Shopping for Cosmetic Products
Journal of Management Research and Review · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thuy Luong ThanhBanking Academy of Vietnam
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