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Thuy Ngoc Pham

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Featured publications

Customer service co-creation literacy for better service value: evidence from the health-care sector28 citations
Journal of Services Marketing · 2022 · DOI
The transformative outcomes of frontline employee adaptability for service value co-creation: a study of the banking sector25 citations
International Journal of Bank Marketing · 2021 · DOI
THE EFFECT OF SERVICE QUALITY AND SWITCHING BARRIERS ON CUSTOMER LOYALTY – A STUDY OF HOSPITALITY SERVICES1 citations
Science and Technology Development Journal · 2011 · DOI
Firm’s operant resources and service value - A customer perspective in health care service1 citations
Science and Technology Development Journal · 2016 · DOI
RELATIONSHIPS OF SERVICE QUALITY, SERVICE VALUE AND CUSTOMER LOYALTY - A STUDY OF DOMESTIC AIRLINE SERVICE1 citations
Science and Technology Development Journal · 2011 · DOI
ANTECEDENTS OF MARKET ORIENTATION: AN EMPIRICAL STUDY IN VIETNAM
Science and Technology Development Journal · 2010 · DOI
Antecedents and consequence of customer satisfaction and dissatisfaction: A study of tourism services
Science and Technology Development Journal · 2014 · DOI
THE ANTECEDENTS OF KNOWLEDGE SHARING INTENTION – ADAPTED TPB PERSPECTIVE
Science and Technology Development Journal · 2011 · DOI
DETERMINANTS OF RELATIONSHIP VALUE BETWEEN SUPPLIERS AND DISTRIBUTORS IN ELECTRONIC HOME APPLIANCE INDUSTRY
Science and Technology Development Journal · 2009 · DOI
The relationship between customers experience and mall attractiveness
Science & Technology Development Journal - Economics - Law and Management · 2017 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thuy Ngoc PhamVietnam National University Ho Chi Minh City
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