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Thuy Nguyen

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An h-index of 8 places this researcher in Business Administration, within the top 10% of 2,078 profiles in this field in our directory.

Featured publications

Intellectual capital through the eyes of the consumer43 citations
Journal of Product & Brand Management · 2015 · DOI
Self-control and sustainability consumption: Findings from a cross cultural study26 citations
Journal of International Consumer Marketing · 2019 · DOI
The Relationship between CSR and CBBE in Sub-Saharan Africa: The Moderating Role of Customer Perceived Value21 citations
Journal of African Business · 2022 · DOI
The invisible identity in a visible world: how religiosity mediates consumer culture and the marketplace19 citations
Journal of Product & Brand Management · 2019 · DOI
Exploring the role of decision-making factors in international student marketing engagement16 citations
Journal of Marketing for HIGHER EDUCATION · 2019 · DOI
Survey Result for E-labeling Initiatives in Asia11 citations
Therapeutic Innovation & Regulatory Science · 2022 · DOI
Exploring the Study Abroad Journey: Chinese and Indian Students in U.S. Higher Education9 citations
Journal of International Consumer Marketing · 2019 · DOI
Consumer reaction to price increase: an investigation in gasoline industry9 citations
Journal of Product & Brand Management · 2014 · DOI
Exploiting Ideology and Making Higher Education Serve Vietnam’s Authoritarian Regime6 citations
Communist and Post-Communist Studies · 2022 · DOI
Impact of basic psychological needs on organizational justice and helping behavior: a self-determination perspective6 citations
International Journal of Productivity and Performance Management · 2021 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thuy NguyenVietnam National University, Hanoi
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