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Thy Nguyen

Researcher Profile 5/10
Ho Chi Minh University of Banking · Business Administration
6 publications · 27 citations · h-index 2
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Information

Featured publications

Intention to Use M–Banking: The Role of E–WOM13 citations
Advances in intelligent systems and computing · 2019 · DOI
Social media for non-profit organizations in Vietnam1 citations
· 2016
Factors that make a marketing cam-paign go viral : Case study: Campaign ”Share a Coke” by Coca Cola in Vietnam
· 2015
Customer interest in greeting cards
· 2015
Organisational learning and consumer learning in foreign markets: A case study of IKEA in Japan
UWE Research Repository (UWE Bristol) · 2018

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Ho Chi Minh University of Banking

T
Thi V. Nguyen
Psychology
A
Assoc. Prof. PhD. Tran Mai Uoc
Education
V
Vu Nguyen Huynh Anh
Information Technology
M
Minh‐Hieu Le
Earth Sciences
T
Trương Đình Thái
Economics
V
Vinh Vo
Information Technology

Same field Business Administration

B
Bao L. Nguyen
Duy Tan University
N
Nguyen Thi Nhu Nguyet
Van Hien University
T
Thanh Lương Phan
Can Tho University
N
Nga Quynh Thi Vo
Da Nang University
T
Tran Cam Thi
Dalat University
B
Binh Van Tran
Nong Lam University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thy NguyenHo Chi Minh University of Banking
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