Tien-Thao Cong Phan

Researcher Profile 5/10

Ho Chi Minh City University of Foreign Languages and Information Technology · Psychology

4 publications · 28 citations · h-index 4

Information

🏛️Affiliation: Ho Chi Minh City University of Foreign Languages and Information Technology
🔬Field: Psychology
✍️Profile incomplete — add information

An h-index of 4 places this researcher in Psychology, within the top 25% of 684 profiles in this field in our directory.

Featured publications

Mobile Payment Adoption in Vietnam: A Two-Staged SEM-ANN Approach10 citations
Studies in computational intelligence · 2023 · DOI

From reality to virtuality: Unveiling Gen Z's purchasing behavior through virtual influencers in the metaverse9 citations
Digital Business · 2025 · DOI

The Power of Interactive Mobile Advertising: How Self-brand Congruity Shapes Brand Engagement in Self-concept5 citations
Journal of Creative Communications · 2025 · DOI

Acceptance and use of live streaming on metaverse in Vietnam: An analysis with the UTAUT24 citations
Journal of Infrastructure Policy and Development · 2024 · DOI

About the field of Psychology

684researchers 6,866publications 75,313citations 3.0average h-index

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

Institutions with the most researchers in this field: