Trung Dam-Huy Thai

Researcher Profile 6/10

University of Economics Ho Chi Minh City · Business Administration

16 publications · 224 citations · h-index 7

Information

🏛️Affiliation: University of Economics Ho Chi Minh City
🔬Field: Business Administration
🆔ORCID: 0000-0001-9287-1150
✍️Profile incomplete — add information

An h-index of 7 places this researcher in Business Administration, within the top 10% of 2,078 profiles in this field in our directory.

Featured publications

Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA)53 citations
Computers in Human Behavior · 2020 · DOI

Approach or avoid? The dualistic effects of envy on social media users’ behavioral intention47 citations
International Journal of Information Management · 2021 · DOI

Turning social endorsement into brand passion39 citations
Journal of Business Research · 2021 · DOI

The roles of internal marketing and person-organization fit in hospitality employees’ life satisfaction: an integration of work and nonwork domains24 citations
Baltic Journal of Management · 2023 · DOI

Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach19 citations
Annals of Operations Research · 2022 · DOI

Unveiling the effect of benign and malicious envy toward social media influencers on brand choice16 citations
Journal of Research in Interactive Marketing · 2023 · DOI

We “like” to value the brand: a mixed-method study11 citations
Journal of Product & Brand Management · 2022 · DOI

Academic community engagement on social networking sites, creative behaviour and work performance: The mediating mechanisms of knowledge sharing and relationship quality5 citations
Education and Information Technologies · 2024 · DOI

The path from customer brand engagement to value co-creation in mobile branded apps4 citations
Journal of Marketing Analytics · 2025 · DOI

How perceived internal corporate social responsibility improves employee well-being: The roles of person–organization fit and self-view3 citations
Scandinavian Journal of Management · 2025 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: