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Truong Thi Hue

Researcher Profile 6/10
Vietnam National University Ho Chi Minh City · Business Administration
42 publications · 245 citations · h-index 10
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An h-index of 10 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

A mixed approach to understanding sustainable entrepreneurial intention55 citations
The International Journal of Management Education · 2022 · DOI
Antecedents of green brand equity: Delphi method and Analytic Hierarchy Process analysis30 citations
Journal of Cleaner Production · 2023 · DOI
Impact of artificial intelligence on branding: a bibliometric review and future research directions21 citations
Humanities and Social Sciences Communications · 2025 · DOI
Management factors influencing lecturers' research productivity in Vietnam National University, Hanoi, Vietnam: A structural equation modeling analysis20 citations
Heliyon · 2022 · DOI
Prioritization of Factors Impacting Lecturer Research Productivity Using an Improved Fuzzy Analytic Hierarchy Process Approach18 citations
Sustainability · 2022 · DOI
A new integrated MCDM approach for lecturers’ research productivity evaluation17 citations
Decision Science Letters · 2020 · DOI
Impact of Governance Factors over Lecturers’ Scientific Research Output: An Empirical Evidence14 citations
Education Sciences · 2021 · DOI
Sustainable entrepreneurial ecosystems: what are the main schools of thought and topical trends?12 citations
Discover Sustainability · 2025 · DOI
Drivers of green brand loyalty: Stakeholder engagement through corporate social responsibility and brand experience11 citations
Business Strategy & Development · 2024 · DOI
Lecturers’ Research Capacity Assessment Using an Extension of Generalized Fuzzy Multi-criteria Decision-Making Approach10 citations
International Journal of Fuzzy Systems · 2020 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Vietnam National University Ho Chi Minh City

T
Thanh-Dang Diep
Information Technology
P
Phat-Dat Truong
Chemistry
T
Tri Quoc Dinh
Automation
K
Khanh-Hoi Le-Minh
Information Technology
X
Xuan Dai Le
Information Technology
P
Phan Thi Thanh Tam
Education

Same field Business Administration

N
Nguyen Ha Trang
Banking Academy of Vietnam
K
Khac Huy Nguyen
Thuongmai University
H
Hoa Dinh
Bach Mai Hospital
N
Ninh Ngo Hai
Thang Long University
L
Lien Duong Thi Hong
Hue University
D
Duy-Tran Ba
Phenikaa University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Truong Thi HueVietnam National University Ho Chi Minh City
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