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- 🏛️Affiliation: Eastern International University
- 🔬Field: Business Administration
- ✍️Profile incomplete — add information
Featured publications
Artificial advertising faces: Virtual influencers and a systematic research agenda using the Theory–Context–Characteristics–Methodology framework
Journal of Marketing Communications · 2026 · DOI
Journal of Marketing Communications · 2026 · DOI
Travel bloggers, responsible tourism, and sustainable mobility: the role of influencer–product congruence in promoting electric transportation use in tourism settings
Tourism Recreation Research · 2026 · DOI
Tourism Recreation Research · 2026 · DOI
When Good Intentions Meet Bad Experiences among Users of Prosocial Mobile Applications
Journal of Global Marketing · 2026 · DOI
Journal of Global Marketing · 2026 · DOI
About the field of Business Administration
Common research topics in this field:
Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour
Institutions with the most researchers in this field:
Vietnam National University Ho Chi Minh City · 178
University of Economics Ho Chi Minh City · 132
Can Tho University · 92
Vietnam National University, Hanoi · 86
National Economics University · 80
These figures count profiles currently in this directory, not nationwide statistics.
Same field Business Administration
The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗
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Tuan Anh Tran-PhamEastern International University
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