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Vi Truc Ho

Researcher Profile 6/10
University of Economics Ho Chi Minh City · Business Administration
14 publications · 123 citations · h-index 6
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Information

An h-index of 6 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

Factors Affecting the Behavioral Intention and Behavior of Using E–Wallets of Youth in Vietnam44 citations
Journal of Asian Finance Economics and Business · 2020 · DOI
Impact of electronic word of mouth to the purchase intention - the case of Instagram22 citations
Independent Journal of Management & Production · 2021 · DOI
The relationship between brand equity and intention to buy: the case of convenience stores16 citations
Independent Journal of Management & Production · 2020 · DOI
Advertising avoidance: a literature review13 citations
Independent Journal of Management & Production · 2021 · DOI
Factors affecting the intention to purchase townhouse8 citations
Independent Journal of Management & Production · 2020 · DOI
Motivation impulses customers' online shopping intention via cashback and rewards mobile applications8 citations
Independent Journal of Management & Production · 2022 · DOI
Positioning customer-based convenience store image: a multidimensional scaling approach via perceptual map4 citations
Journal of Distribution Science · 2021 · DOI
Factors affecting employee satisfaction: the case of land plot sales staffs3 citations
Independent Journal of Management & Production · 2020 · DOI
Time Orientation on Avoiding Advertising Based on Incentive Theory of Motivation: A Literature Review and Conceptual Framework2 citations
SSRN Electronic Journal · 2020
Developing Vietnamese Cultural Tourism Based on Time Orientation and the Industrial Revolution 4.01 citations
SSRN Electronic Journal · 2020

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — University of Economics Ho Chi Minh City

N
Ngo Tan Vu Khanh
Electronics
N
Nguyen Minh Doi
Finance and Banking
T
Thi Thu Trang Pham
Pharmacy
N
Nguyen Thi Hong Thu
Education
N
Nhat‐Luong Nhieu
Business Administration
L
Lam Nguyen Thi
Chemistry

Same field Business Administration

T
Tran Nien Tuan
Da Nang University
T
Thuy Duong Le
FPT University
D
Dien Pham Huong
Ho Chi Minh University of
N
Nguyen Thi Nha Trang
Vietnam Maritime Universit
K
Kim Hanh Nguyen
Can Tho University
L
Linh Mai Nguyen
Hanoi Medical University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Vi Truc HoUniversity of Economics Ho Chi Minh City
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