Vien Ky Nguyen

Researcher Profile 6/10

Da Nang University · Business Administration

7 publications · 82 citations · h-index 3

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Information

🏛️Affiliation: Da Nang University
🔬Field: Business Administration
🆔ORCID: 0009-0009-7802-1702
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Featured publications

Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in Vietnam59 citations
Journal of Product & Brand Management · 2020 · DOI

The pathways of increasing online celebrity brand equity and followers' hotel booking intention: a serial multiple mediation model16 citations
Journal of Research in Interactive Marketing · 2024 · DOI

Hotel booking intentions in the TikTok era: the role of online celebrity brand equity7 citations
Consumer Behavior in Tourism and Hospitality · 2024 · DOI

A serial mediation model for destination brand equity in a destination social responsibility context
Social Responsibility Journal · 2026 · DOI

Untangling cognitive–affective pathways from film brand attachment to destination loyalty
Asia Pacific Journal of Marketing and Logistics · 2026 · DOI

Motivation pathways from celebrity brand love to event co-creation and pay-a-premium intentions for generation Z consumers
International Journal of Event and Festival Management · 2026 · DOI

Fashion tailoring experience and destination brand equity: value co-creation through social media communications
Tourism Review · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: