Ai-Phuong Hoang

Researcher Profile 6/10

Industrial University of Ho Chi Minh City · Business Administration

35 publications · 376 citations · h-index 12

Information

🏛️Affiliation: Industrial University of Ho Chi Minh City
🔬Field: Business Administration
🆔ORCID: 0000-0002-4635-4838
✍️Profile incomplete — add information

An h-index of 12 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

Sharing health information across online platforms: A systematic review55 citations
Health Communication · 2022 · DOI

Combining machine-based and econometrics methods for policy analytics insights51 citations
Electronic Commerce Research and Applications · 2017 · DOI

Digital Kaizen: An Approach to Digital Transformation36 citations
AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems · 2022 · DOI

When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity31 citations
Young Consumers Insight and Ideas for Responsible Marketers · 2024 · DOI

Unveiling the future of responsible, sustainable, and ethical consumption: a bibliometric study on Gen Z and young consumers30 citations
Young Consumers Insight and Ideas for Responsible Marketers · 2025 · DOI

What makes an app authentic? Determining antecedents of perceived authenticity in an AI-powered service app25 citations
Computers in Human Behavior · 2024 · DOI

Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature22 citations
Journal of Research in Interactive Marketing · 2023 · DOI

Content Sampling, Household Informedness, and the Consumption of Digital Information Goods21 citations
Journal of Management Information Systems · 2018 · DOI

Learning analytics techniques and visualisation with textual data for determining causes of academic failure18 citations
Behaviour and Information Technology · 2019 · DOI

Exploring customer stickiness during “smart” experiences: a study on AI chatbot affinity in online customer services18 citations
Journal of Research in Interactive Marketing · 2025 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: