Ai Tran Huu

Researcher Profile 5/10

Van Hien University · Business Administration

17 publications · 28 citations · h-index 2

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🏛️Affiliation: Van Hien University
🔬Field: Business Administration
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Featured publications

Liberal reforms & economic growth: Current issues and interrelations14 citations
JOURNAL OF INTERNATIONAL STUDIES · 2017 · DOI

Destination Branding as a Tool for Sustainable Tourism Development (The Case of Bangkok, Thailand)10 citations
Advanced Science Letters · 2018 · DOI

IMPROVING THE DYNAMIC COMPETITIVENESS OF ENTERPRISES: RESEARCH IN THE FIELD OF TOURISM2 citations
The EUrASEANs journal on global socio-economic dynamics · 2023 · DOI

IMPACT OF BRAND IDENTITY COMPONENTS ON UNIVERSITY BRAND IMAGEIN HO CHI MINH CITY1 citations
The EUrASEANs journal on global socio-economic dynamics · 2022 · DOI

Factors affecting the acceptance of customers to use e-banking services in Vietnam1 citations
International Journal of Multidisciplinary Research and Development · 2021

FACTORS AFFECTING THE ACQUISITION OF TRAINING KNOWLEDGE BY VIETNAMESE UNIVERSITY LECTURERS THROUGH INTERNATIONAL JOINT TRAINING PROGRAMS AT THE UNIVERSITY LEVEL
The EUrASEANs journal on global socio-economic dynamics · 2023 · DOI

The Influence of Vietnamese Consumers' Perception of Risks and Benefits on the Intention to Purchase Functional Foods
· 2021

INFLUENCE OF LENDING DECISIONS ON SMALL AND MEDIUM ENTERPRISES DEVELOPMENT (CASE OF VIETINBANK, TIEN GIANG PROVINCE, VIETNAM)
The EUrASEANs journal on global socio-economic dynamics · 2022 · DOI

FACTORS INFLUENCING THE QUALITY OF CREDIT IN COMMERCIAL BANKS OF VIETNAM
The EUrASEANs journal on global socio-economic dynamics · 2021 · DOI

INDUSTRY 4.0: PHU QUOC ISLAND SUSTAINABLE TOURISM DEVELOPMENT
· 2021

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: