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Information
- 🏛️Affiliation: FPT University
- 🔬Field: Business Administration
- ✍️Profile incomplete — add information
Featured publications
How Perceived AI Enabled Service Features Shape User Trust in Mobile Network Services
· 2026 · DOI
· 2026 · DOI
The Effects of AI-Based Product Recommendations and Targeted Ads on Impulse Buying Behavior on E-Commerce Platforms in Vietnam
· 2026 · DOI
· 2026 · DOI
Trust in AI Recommendations on Social Media and Green Purchase Intention: Evidence from Social Commerce Users in Vietnam
· 2026 · DOI
· 2026 · DOI
How AI Driven Recommendations Shape Purchase Intention in Short Video Commerce on E-Commerce Marketplaces: Evidence from the Mekong Delta, Vietnam
· 2026 · DOI
· 2026 · DOI
About the field of Business Administration
Common research topics in this field:
Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour
Institutions with the most researchers in this field:
Vietnam National University Ho Chi Minh City · 178
University of Economics Ho Chi Minh City · 132
Can Tho University · 92
Vietnam National University, Hanoi · 86
National Economics University · 80
These figures count profiles currently in this directory, not nationwide statistics.
Same institution — FPT University
Same field Business Administration
The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗
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Anh Phan Ngoc QueFPT University
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