Chi Thanh Bui

Researcher Profile 6/10

Nha Trang University · Business Administration

11 publications · 125 citations · h-index 4

Information

🏛️Affiliation: Nha Trang University
🔬Field: Business Administration
🆔ORCID: 0009-0005-7397-6973
✍️Profile incomplete — add information

An h-index of 4 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention53 citations
Heliyon · 2024 · DOI

How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory26 citations
PLoS ONE · 2025 · DOI

Human-AI interaction in E-Commerce: The impact of AI-powered customer service on user experience and decision-making26 citations
Computers in Human Behavior Reports · 2025 · DOI

The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention12 citations
Innovative Marketing · 2023 · DOI

The impact of AI-powered service on customer continuance usage intention in E-retailing: An extended expectation confirmation model4 citations
Acta Psychologica · 2025 · DOI

Influence of university service quality on student experiences, academic performance and institutional loyalty: A case study in Vietnam3 citations
Acta Psychologica · 2025 · DOI

Leveraging Service Quality to Drive Student Satisfaction, Loyalty, and Word-of-Mouth: A SERVQUAL Approach in Private Higher Education1 citations
Services Marketing Quarterly · 2025 · DOI

Integrating Ontological Reasoning with Statistical and Deep Models for User Similarity Evaluation in Social Media
Research Square · 2025 · DOI

Répartition de charge entre deux ascenseurs
HAL (Le Centre pour la Communication Scientifique Directe) · 2010

Ontology-Enhanced Machine Learning Models for Breast Cancer Diagnosis
EAI Endorsed Transactions on Pervasive Health and Technology · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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