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Xuan-Doanh Nguyen-Le

Researcher Profile 6/10
University of Economics Ho Chi Minh City · Business Administration
4 publications · 113 citations · h-index 2
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Featured publications

A moderated mediating mechanism of omnichannel customer experiences100 citations
International Journal of Retail & Distribution Management · 2020 · DOI
How Brand Innovativeness Generates Positive Word of Mouth12 citations
Australasian Marketing Journal (AMJ) · 2022 · DOI
Synergy of Art-Tech and Buzz: Embracing Immersive Experience Through Creativity in AI-Based Artworks1 citations
Australasian Marketing Journal (AMJ) · 2025 · DOI
Unleashing Positive Word-of-Mouth Through Brand Social Responsibility
Australasian Marketing Journal (AMJ) · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — University of Economics Ho Chi Minh City

N
Nguyen Minh Doi
Finance and Banking
P
Phuc Nguyen
Psychology
H
Ho Tien Dung
Business Administration
P
Phuong Kim Thi Tran
Business Administration
T
Tam Van Thien Nguyen
Finance and Banking
N
Nguyen Dang Phuong Ngan
Economics

Same field Business Administration

D
Dang Thi Ngoc Dzung
Hanoi Medical University
P
Phuong Hoai Lam
Vietnam National Universit
T
Truc Thanh Thi Le
University of Finance - Ma
V
Vu Huy Thong
National Economics Univers
D
Do Thi Minh Hieu
Ho Chi Minh City Universit
D
Duc Huy Pham
Hanoi University of Scienc
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Xuan-Doanh Nguyen-LeUniversity of Economics Ho Chi Minh City
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