Diem-Trang Vo

Researcher Profile 6/10

RMIT Vietnam University · Business Administration

15 publications · 123 citations · h-index 4

Information

🏛️Affiliation: RMIT Vietnam University
🔬Field: Business Administration
🆔ORCID: 0000-0002-8065-4391
✍️Profile incomplete — add information

An h-index of 4 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

Digital Kaizen: An Approach to Digital Transformation36 citations
AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems · 2022 · DOI

When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity31 citations
Young Consumers Insight and Ideas for Responsible Marketers · 2024 · DOI

What makes an app authentic? Determining antecedents of perceived authenticity in an AI-powered service app25 citations
Computers in Human Behavior · 2024 · DOI

Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature22 citations
Journal of Research in Interactive Marketing · 2023 · DOI

“To us, it is still foreign”: AI and the disabled in the Global South4 citations
AI & Society · 2024 · DOI

To fight or not to fight for gender equality: the practices and challenges for gender presentation in Vietnamese advertising2 citations
Media Asia · 2023 · DOI

Protecting Organizational Information Security at Home During the COVID-19 Pandemic in Vietnam: Exploratory Findings from Technology-Organization-Environment Framework2 citations
· 2022 · DOI

Digital Kaizen at FPT Software: Principles and Practices for Digital Transformations1 citations
Management for professionals · 2021 · DOI

Discerning authenticity through symbolic and natural stimuli: an integrated servicescape model for AI service apps
Journal of Services Marketing · 2026 · DOI

Bridging authority and citizens: An integrated framework of social-mediated disaster communication
International Journal of Disaster Risk Reduction · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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