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Doan Viet Phuong Nguyen

Researcher Profile 6/10
Vietnam National University Ho Chi Minh City · Business Administration
16 publications · 26 citations · h-index 4
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Information

An h-index of 4 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

Sustainable tourism branding: A bibliographic analysis7 citations
Cogent Social Sciences · 2023 · DOI
Storytelling on social media: forging the path to tourism destination branding5 citations
Cogent Business & Management · 2025 · DOI
Media Credibility and Re-use Intention for Information Seeking in Crisis: A Case of Cross-Platform Media Complementary Effect in Covid-19 Pandemic in Vietnam4 citations
SAGE Open · 2023 · DOI
Impulsive buying in Vietnamese mobile commerce: from the perspective of the S-O-R model4 citations
International Journal of Electronic Business · 2023 · DOI
The impact of livestream on the customer's buying intention in an emerging economy: the case of products endorsed by celebrity3 citations
International Journal of Business and Emerging Markets · 2023 · DOI
Promoting agritourism in Vietnam: antecedents of tourists' continuance travel intention from extended theory of planned behaviour2 citations
International Journal of Green Economics · 2023 · DOI
Promoting agritourism in Vietnam: antecedents of tourists' continuance travel intention from extended theory of planned behaviour1 citations
International Journal of Green Economics · 2023 · DOI
Impulsive buying in Vietnamese mobile commerce: from the perspective of the S-O-R model
International Journal of Electronic Business · 2023 · DOI
The impact of TikTok livestream on Gen Z customers impulse buying behaviours: the case of an emerging country
International Journal of Services Economics and Management · 2025 · DOI
SUSTAINABLE DEVELOPMENT COMMUNICATION IN THE TOURISM INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND FUTURE RESEARCH DIRECTIONS
VNUHCM Journal of Economics Business and Law · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Vietnam National University Ho Chi Minh City

V
Viet Tran
Medicine and Pharmacy
T
Thuy Vy Pham
Pharmacy
H
Hai Hung Nguyen
Information Technology
C
C. Long Nguyen
Physics
T
Toan Phan Duc
Pharmacy
L
Le Buu Thach
Biology

Same field Business Administration

T
Thi-Hong-Diep Pham
National Economics Univers
T
Thi Tra Giang Tran
University of Finance - Ma
T
Tam N. Pham
Hanoi Medical University
N
Nguyen Thi Phuong Hao
Thai Nguyen University
D
Do Thuy Huong
Can Tho University
T
Tram-Anh Ngoc Pham
Vietnam National Universit
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Doan Viet Phuong NguyenVietnam National University Ho Chi Minh City
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