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Tram-Anh Ngoc Pham

Researcher Profile 6/10
Vietnam National University Ho Chi Minh City · Business Administration
14 publications · 453 citations · h-index 9
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Information

An h-index of 9 places this researcher in Business Administration, within the top 10% of 2,078 profiles in this field in our directory.

Featured publications

The effects of interaction behaviors of service frontliners on customer participation in the value co-creation: a study of health care service123 citations
Service Business · 2016 · DOI
Review: A systematic review of quality of life measures for people with intellectual disabilities and challenging behaviours118 citations
Journal of Intellectual Disability Research · 2011 · DOI
Relating brand anxiety, brand hatred and obsess: Moderating role of age and brand affection65 citations
Journal of Retailing and Consumer Services · 2021 · DOI
Customer value cocreation activities37 citations
Journal of Service Theory and Practice · 2019 · DOI
Customer service co-creation literacy for better service value: evidence from the health-care sector28 citations
Journal of Services Marketing · 2022 · DOI
The transformative outcomes of frontline employee adaptability for service value co-creation: a study of the banking sector25 citations
International Journal of Bank Marketing · 2021 · DOI
Customer effort in mandatory and voluntary value cocreation: a study in a health care context20 citations
Journal of Services Marketing · 2020 · DOI
Does well-being differ across customer value cocreation practice styles? An empirical study in a chronic health context17 citations
European Journal of Marketing · 2021 · DOI
Understanding how mindfulness sustains customer cocreation effort and transforms service value to well-being13 citations
Journal of Services Marketing · 2022 · DOI
Antecedents and Consequences of Adaptive Behavior of Frontline Employees in The Health Care Service6 citations
Journal of Economics and Development · 2016 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Vietnam National University Ho Chi Minh City

N
Nguyen Vu Khai Tam
Mathematics
P
Phan Quang An
Electrical Engineering
T
Tuong Q. Le
Chemistry
P
Phat Ngoc Nguyen
Chemistry
L
Lac Truong Tri
Physics
N
Nhu Nguyen-Thi-Quynh
Civil Engineering

Same field Business Administration

T
Truong Thi Xuan Dao
H
Hoang H. Nguyen
L
Linh Ha Khanh Duong
Cho Ray Hospital
V
Vi Tran
University of Medicine and
V
Van Tri Nguyen
Hue University
P
Phuong Thao Bui
National Economics Univers
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Tram-Anh Ngoc PhamVietnam National University Ho Chi Minh City
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