Duy Binh Luong

Researcher Profile 5/10

Saigon International University · Business Administration

10 publications · 46 citations · h-index 4

Information

🏛️Affiliation: Saigon International University
🔬Field: Business Administration
🆔ORCID: 0000-0002-4306-6726
✍️Profile incomplete — add information

An h-index of 4 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

Difficulty is a possibility: turning service recovery into e-WOM26 citations
Journal of Services Marketing · 2021 · DOI

The impacts of country of origin, price, and brand on consumer behavior toward cosmetics products: A review of Vietnam5 citations
International Journal of Research Studies in Management · 2017 · DOI

Establishing Customer Behavior Through E-Commerce Websites in Newly Emerging Market5 citations
Marketing and Management of Innovations · 2022 · DOI

How to influence consumer behaviour: A perspective from E-commerce in Vietnam context5 citations
International Journal of Electronic Commerce Studies · 2023 · DOI

Investigating the Impact of Facebook Advertising Features on Consumer Behavior4 citations
Marketing and Management of Innovations · 2023 · DOI

The influence of online reviews on word of mouth behavior through consumer purchase intention in e-commerce1 citations
International Journal of Research Studies in Management · 2019 · DOI

Exploration of Emotional Factors in Influencing Consumer’s Purchasing Decision
· 2023 · DOI

Diverse Leadership and Firm Success: The Role of Top Management Socialisation
Marketing and Management of Innovations · 2024 · DOI

Exploring eWOM Following Service Recovery: The Mediating Effects of Satisfaction and Emotions
SAGE Open · 2026 · DOI

Driving Mobile Commerce: Key Factors for App Adoption in Vietnam
SSRN Electronic Journal · 2024 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: