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Giang Nu To Truong

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An h-index of 6 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

The Influence of Source Credibility and Inspiration on Tourists’ Travel Planning Through Travel Vlogs75 citations
Journal of Travel Research · 2023 · DOI
A model of destination consumption, attitude, religious involvement, satisfaction, and revisit intention46 citations
Journal Of Vacation Marketing · 2021 · DOI
A bibliometric analysis of research on tourism content marketing: Background knowledge and thematic evolution39 citations
Heliyon · 2023 · DOI
A systematic literature review on travel planning through user-generated video29 citations
Journal Of Vacation Marketing · 2023 · DOI
A Co-Word and Co-Citation Analysis of Digital Marketing Research10 citations
International Journal of Service Science Management Engineering and Technology · 2022 · DOI
The Roles of Service Recovery and Perceived Justice on Post-Recovery Satisfaction in M-Commerce8 citations
Sustainability · 2022 · DOI
Digital leadership: a systematic literature review and research direction6 citations
Service Industries Journal · 2025 · DOI
The Influence of Personality Traits on Intention to Purchase Green Products4 citations
International Journal of Service Science Management Engineering and Technology · 2022 · DOI
Employee Theft Behavior4 citations
International Journal of Asian Business and Information Management · 2021 · DOI
Investigating B-to-B Social Media Implementation2 citations
Journal of Electronic Commerce in Organizations · 2019 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Giang Nu To TruongUniversity of Economics Ho Chi Minh City
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