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Thi Diem Em Nguyen

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Featured publications

Factors affecting customer loyalty of different strategic groups in the Vietnamese supermarket sector1 citations
Repository@Hull (Worktribe) (University of Hull) · 2019
When rich, personal and ephemeral backfires: a dynamic inversion in cybervetting
Employee Relations · 2026 · DOI
From Concern to Action: Motivational Pathways to Sustainable Consumption in Vietnam
Circular Economy and Sustainability · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thi Diem Em NguyenUniversity of Economics Ho Chi Minh City
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