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Ha Luong

Researcher Profile 6/10
Vietnam National University Ho Chi Minh City · Business Administration
23 publications · 129 citations · h-index 3
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Information

Featured publications

Social media marketing of IT service companies: Analysis using a concept-linking mining approach74 citations
Industrial Marketing Management · 2019 · DOI
Behavioral Intention of Using Virtual Reality in Learning45 citations
· 2017 · DOI
Exploration of Social Media Opinions on Innovation for Sustainable Development Goals by Topic Modeling and Sentiment Analysis6 citations
Springer proceedings in complexity · 2021 · DOI
Big Data Visualization of the Alcohol Expenses in Taiwan2 citations
Lecture notes in computer science · 2018 · DOI
Factors Affecting the Behavior to Use Healthcare Application on Smartphones in Vietnam during and After Covid-19 Pandemic1 citations
International Journal of Economics Business and Management Research · 2022 · DOI
Applying the Unified Theory of Acceptance and Use of Technology (UTAUT) in Investigating Online Impulsive Buying Behavior of Vietnamese Consumers1 citations
European Journal of Business and Management · 2021 · DOI
Optimizing AI-Integrated Learning: The Role of Personal Skills and Critical Thinking
Journal of Development and Integration · 2026 · DOI
Factors Affecting Decisions of Investment Channel of Millennials in Vietnam
European Journal of Business and Management · 2022 · DOI
CSR in the eyes of the consumer: Social-economic responsibility, authenticity, and greenwashing
Ho Chi Minh City Open University Journal of Science- Economics and Business Administration · 2025 · DOI
Beyond the Shadow of Negativity: A Logistic Regression Analysis of the Perception-Reality Gap in Academic Stress and Performance
SSRN Electronic Journal · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Vietnam National University Ho Chi Minh City

T
Thuc-vy Le
D
Dao Thi-Hong Pham
Medicine and Pharmacy
N
Nguyen Thi Hanh
Electronics
T
Truong Minh Tran
Medicine and Pharmacy
A
Anh Pham
Education
A
Anh Quang Vu
Chemistry

Same field Business Administration

P
Phan Thi Thu
University of Economics Ho
N
Nam Tran Dinh
D
Duy Truong
Saigon Technology Universi
P
Pham Ngoc Khanh
Industrial University of H
N
Nguyen Thi Le Huyen
National Economics Univers
P
Phan Thi Nga
FPT University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Ha LuongVietnam National University Ho Chi Minh City
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