Hai Ho Nguyen

Researcher Profile 5/10

University of Economics Ho Chi Minh City · Psychology

5 publications · 102 citations · h-index 3

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🏛️Affiliation: University of Economics Ho Chi Minh City
🔬Field: Psychology
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Featured publications

Understanding online purchase intention: the mediating role of attitude towards advertising83 citations
Cogent Business & Management · 2022 · DOI

Attitudes towards gamification advertising in Vietnam: a social commerce context15 citations
Behaviour and Information Technology · 2023 · DOI

Factors Impact on Tourist Destination Loyalty: A Case Study in Ho Chi Minh City.3 citations
DOAJ (DOAJ: Directory of Open Access Journals) · 2019

Cashless payment adoption in Vietnam’s informal family-operated businesses and traditional market enterprises1 citations
International Journal of Public Policy and Administration Research · 2025 · DOI

Digital transformation in Vietnam: cashless payment adoption in informal family‑run and traditional market businesses
Cogent Business & Management · 2026 · DOI

About the field of Psychology

684researchers 6,866publications 75,313citations 3.0average h-index

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

Institutions with the most researchers in this field: