Hoang Tran Phuoc Mai Le

Researcher Profile 6/10

Vietnam National University Ho Chi Minh City · Business Administration

33 publications · 407 citations · h-index 10

Information

🏛️Affiliation: Vietnam National University Ho Chi Minh City
🔬Field: Business Administration
🆔ORCID: 0000-0002-5520-9958
✍️Profile incomplete — add information

An h-index of 10 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

Adopting autonomous vehicles: The moderating effects of demographic variables146 citations
Journal of Retailing and Consumer Services · 2021 · DOI

The eWOM adoption model in the hospitality industry: the moderating effect of the vlogger’s review40 citations
Journal of Hospitality and Tourism Technology · 2023 · DOI

Emotion and trust in virtual service assistant design for effective service recovery31 citations
Journal of Retailing and Consumer Services · 2023 · DOI

The way to generate customer citizenship behavior with customer experience29 citations
Journal of Retailing and Consumer Services · 2023 · DOI

A shared‐transportation mobile app continuance model: The moderating effects of brand awareness25 citations
Journal of Consumer Behaviour · 2022 · DOI

Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam25 citations
Journal of Retailing and Consumer Services · 2025 · DOI

Green influencers' source credibility in driving customers’ green behaviors: Role of trust, engagement, and knowledge in a cross-country study16 citations
Journal of Retailing and Consumer Services · 2025 · DOI

Effects of Country of Origin and Product Features on Customer Purchase Intention: A Study of Imported Powder Milk14 citations
Academy of Marketing Studies journal · 2017

Understanding the role of anticipated loss and gain during consumer competition: the moderation of purchase importance and prior brand attitude11 citations
International Journal of Retail & Distribution Management · 2022 · DOI

Effects of country of origin, foreign product knowledge and product features on customer purchase intention of imported powder milk11 citations
International Journal of Business Innovation and Research · 2019 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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