Hong Ngoc Nguyen

Researcher Profile 6/10

University of Economics Ho Chi Minh City · Business Administration

15 publications · 298 citations · h-index 7

Information

🏛️Affiliation: University of Economics Ho Chi Minh City
🔬Field: Business Administration
🆔ORCID: 0000-0003-3157-8422
✍️Profile incomplete — add information

An h-index of 7 places this researcher in Business Administration, within the top 10% of 2,078 profiles in this field in our directory.

Featured publications

Drivers of brand loyalty in the chain coffee shop industry159 citations
International Journal of Hospitality Management · 2018 · DOI

Impact of functional/cognitive and emotional advertisements on image and repurchase intention32 citations
Journal of Hospitality Marketing & Management · 2018 · DOI

Human-robot collaboration in service recovery: Examining apology styles, comfort emotions, and customer retention29 citations
International Journal of Hospitality Management · 2024 · DOI

Role of Social Network Services (SNS) Sales Promotions in Generating Brand Loyalty for Chain Steakhouses20 citations
Journal of Quality Assurance in Hospitality & Tourism · 2019 · DOI

Price, people, location, culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates19 citations
Journal of Tourism and Cultural Change · 2017 · DOI

Customer Value in the Sharing Economy Platform: The Airbnb Case12 citations
Translational systems sciences · 2018 · DOI

Extension of Goal-Directed Behavior Model for Post-Pandemic Korean Travel Intentions to Alternative Local Destinations: Perceived Risk and Knowledge8 citations
International Journal of Mental Health Promotion · 2023 · DOI

Impact of the destination image and government policy responsiveness of China on Korean travelers’ destination trust and behaviors in the post-pandemic era7 citations
Humanities and Social Sciences Communications · 2024 · DOI

Customer value in Sharing economy: The case of Airbnb5 citations
Tampere University Institutional Repository (Tampere University) · 2016

The pro-environmental underpinnings of vegan hotel products’ intention: an integrative framework of theory of planned behavior and value-belief-norm4 citations
Journal of Ecotourism · 2025 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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