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An h-index of 5 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

A sectoral perspective on the sustainable growth of SMEs. Empirical research in the V4 countries.37 citations
Journal of Business Sectors · 2023 · DOI
Role of Social Networking Sites in Financial Product Choice: An Investigation Through the Theory of Planned Behavior12 citations
Business Perspectives and Research · 2022 · DOI
THE THEORY OF PLANNED BEHAVIOR TOWARD ORGANIC FOOD IN VIETNAM: THE MODERATION OF ENVIRONMENTAL CONCERN11 citations
DOKBAT 2019 - 15th International Bata Conference for Ph.D. Students and Young Researchers · 2019 · DOI
The Theory of Planned Behavior and Food Choice Questionnaire toward Organic Food of Millennials in Vietnam9 citations
GLOBAL BUSINESS & FINANCE REVIEW · 2022 · DOI
The interactive effect of level of education and environmental concern toward organic food in Vietnam9 citations
Repository of TBU publications (Univerzita Tomase Bati ze Zline) · 2020 · DOI
Factors influencing the urge to buy impulsively of Vietnamese online buying customers towards Biti’s Hunter sport shoes1 citations
Journal of Eastern European and Central Asian Research (JEECAR) · 2023 · DOI
EXPLORING THE ROLE OF DESTINATION IMAGE TO ECOTOURISM INTENTION
DOKBAT 2019 - 15th International Bata Conference for Ph.D. Students and Young Researchers · 2019 · DOI
‘SHOULD I PURCHASE OR NOT’? A LITERATURE REVIEW OF COUNTRY-OF-ORIGIN EFFECT ON THE USE OF DOMESTIC BRAND
DOKBAT 2019 - 15th International Bata Conference for Ph.D. Students and Young Researchers · 2019 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Hung Cuong HoangHo Chi Minh City University of Foreign Languages and Information Technology
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