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Huynh Thi Xuan
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Information
- 🏛️Affiliation: Nha Trang University
- 🔬Field: Business Administration
- ✍️Profile incomplete — add information
Featured publications
Consumer Participation in Self-Production: The Role of Control Mechanisms, Convenience Orientation, and Moral Obligation81 citations
The Journal of Marketing Theory and Practice · 2016 · DOI
The Journal of Marketing Theory and Practice · 2016 · DOI
Consumer Participation: The Case of Home Meal Preparation43 citations
Psychology and Marketing · 2012 · DOI
Psychology and Marketing · 2012 · DOI
Consumer participation in virtual communities: The role of personal values and personality40 citations
Journal of Marketing Communications · 2013 · DOI
Journal of Marketing Communications · 2013 · DOI
About the field of Business Administration
Common research topics in this field:
Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour
Institutions with the most researchers in this field:
Vietnam National University Ho Chi Minh City · 178
University of Economics Ho Chi Minh City · 132
Can Tho University · 92
Vietnam National University, Hanoi · 86
National Economics University · 80
These figures count profiles currently in this directory, not nationwide statistics.
Same institution — Nha Trang University
Same field Business Administration
The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗
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