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Ke Tuong Nguyen

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Featured publications

Brand Recognition for long term business growth in developing countries : A case study of SMEs in Kampala, Uganda and Ho Chi Minh City, Vietnam1 citations
KTH Publication Database DiVA (KTH Royal Institute of Technology) · 2011
A new design concept of fully grouted rock bolts in underground construction1 citations
IOP Conference Series Earth and Environmental Science · 2018 · DOI
Developing a successful marketing plan for HELP JSC
Theseus (Ammattikorkeakoulujen) · 2010

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Ke Tuong NguyenTon Duc Thang University
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