Khai Huynh Van

Researcher Profile 5/10

National Economics University · Business Administration

4 publications · 1 citations · h-index 1

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🏛️Affiliation: National Economics University
🔬Field: Business Administration
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Featured publications

Determinants of Sustainable Accommodation Choice in Vietnam: An Empirical Analysis of Tourists' Behavioral Intentions1 citations
International Journal of Sustainable Development and Planning · 2025 · DOI

Factors influencing intention to use home healthcare service in Vietnam: A study using the TAM approach
Edelweiss Applied Science and Technology · 2026 · DOI

Sensory marketing in public transport: evaluating its impact on commuter satisfaction and reuse intentions in Hanoi
International Journal of Services Economics and Management · 2026 · DOI

Personality traits and brand awareness across digital touchpoints: Evidence from Generation Z consumers in Vietnam
Innovative Marketing · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: