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Mai Kieu Phuong Hua

Researcher Profile 4/10
Ho Chi Minh City University of Technology · Business Administration
3 publications
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Information

Featured publications

THE EFFECTS OF INNOVATIVE CULTURE AND COMPETITIVE INTENSITY ON MARKET ORIENTATION
Science and Technology Development Journal · 2011 · DOI
Influence of culture onconsumer behaviour: a model at personal level in pharmaceutical context
Science and Technology Development Journal · 2013 · DOI
Impacts of culture differences on a brand community – a cross study in sweden, Taiwan and Vietnam
Science and Technology Development Journal · 2013 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Ho Chi Minh City University of Technology

T
Tan Hoai Nguyen
Physics
T
Trinh Van Quang
Information Technology
T
Thi-Cam-Binh Nguyen
Civil Engineering
T
Thi-Hong-Lam Le
Automation
L
LONG DANG THANH
Pharmacy
H
Huong Bui
Information Technology

Same field Business Administration

H
Hai Hong Pham
Tra Vinh University
L
Long le Ngo
Thuyloi University
B
Bao L. Nguyen
Duy Tan University
N
Ngọc Hào Phạm
A
Anh Do Ha
Hanoi University of Scienc
M
Mau Dung Nguyen
Vietnam National Universit
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Mai Kieu Phuong HuaHo Chi Minh City University of Technology
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