Mai Ngọc Khương

Researcher Profile 6/10

Vietnam National University Ho Chi Minh City · Business Administration

155 publications · 2,133 citations · h-index 26

Information

🏛️Affiliation: Vietnam National University Ho Chi Minh City
🔬Field: Business Administration
🆔ORCID: 0000-0002-0527-3046
✍️Profile incomplete — add information

An h-index of 26 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

The Influences of Push and Pull Factors on the International Leisure Tourists’ Return Intention to Ho Chi Minh City, Vietnam — A Mediation Analysis of Destination Satisfaction134 citations
International Journal of Trade Economics and Finance · 2014 · DOI

The Factors Affecting Entrepreneurial Intention of the Students of Vietnam National University — A Mediation Analysis of Perception toward Entrepreneurship131 citations
Journal of Economics Business and Management · 2015 · DOI

Stakeholders and Corporate Social Responsibility (CSR) programme as key sustainable development strategies to promote corporate reputation—evidence from vietnam88 citations
Cogent Business & Management · 2021 · DOI

Investigate the Effects of Job Stress on Employee Job Performance — A Case Study at Dong Xuyen Industrial Zone, Vietnam81 citations
International Journal of Trade Economics and Finance · 2016 · DOI

The Factors Affecting Customer Satisfaction and Customer Loyalty — A Study of Local Taxi Companies in Ho Chi Minh City, Vietnam69 citations
International Journal of Innovation Management and Technology · 2016 · DOI

The Effects of Emotional Marketing on Consumer Product Perception, Brand Awareness and Purchase Decision — A Study in Ho Chi Minh City, Vietnam68 citations
Journal of Economics Business and Management · 2014 · DOI

Personal Factors Affecting Consumer Purchase Decision towards Men Skin Care Products — A Study in Ho Chi Minh City, Vietnam67 citations
International Journal of Trade Economics and Finance · 2016 · DOI

Implementation of Corporate Social Responsibility Strategy to Enhance Firm Reputation and Competitive Advantage66 citations
Journal of Competitiveness · 2021 · DOI

Factors influencing employee loyalty directly and indirectly through job satisfaction - A study of banking sector in Ho Chi Minh City65 citations
· 2013

The impact of leadership competences, organizational learning and organizational innovation on business performance62 citations
Business Process Management Journal · 2022 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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