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Minh T.H. Le

Researcher Profile 6/10
University of Economics Ho Chi Minh City · Business Administration
41 publications · 437 citations · h-index 10
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An h-index of 10 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

Examining factors that boost intention and loyalty to use Fintech post-COVID-19 lockdown as a new normal behavior115 citations
Heliyon · 2021 · DOI
The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences98 citations
Spanish Journal of Marketing - ESIC · 2021 · DOI
When AI meets store layout design: a review35 citations
Artificial Intelligence Review · 2022 · DOI
Social comparison effects on brand addiction: A mediating role of materialism34 citations
Heliyon · 2020 · DOI
Fostering product quality and Brand Trust by QR code traceability and customer reviews: The moderating role of brand reputation in Blockchain26 citations
The Journal of High Technology Management Research · 2024 · DOI
Does brand love lead to brand addiction?23 citations
Journal of Marketing Analytics · 2022 · DOI
Establish Trust With Electronic Word-of-Mouth to Improve Brand Equity15 citations
SAGE Open · 2024 · DOI
The spread of fake news: Disclosure willingness role13 citations
Heliyon · 2024 · DOI
The Impact of External Shocks on Small Open Economies: Evidence from East Asian Countries12 citations
International Journal of Economics and Finance · 2014 · DOI
Antecedents influence choosing tourism destination post-COVID-19: young people case10 citations
Journal of Hospitality and Tourism Insights · 2022 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — University of Economics Ho Chi Minh City

T
Toan Ngoc Pham
Finance and Banking
H
Hoa Quynh Tran
Psychology
N
Nguyen Anh Dao
Mathematics
T
Thi Huyen Bui
Business Administration
P
Phan Thị Hoàn
History
D
Duyen Thi Bich Nguyen
Education

Same field Business Administration

T
Thi-Phuoc Bui
Ho Chi Minh City Open Univ
H
Huynh Thi Minh Chau
Ho Chi Minh City Universit
K
Khanh Viet Trong Dao
Hanoi University of Scienc
T
Tri Q. Le
Khanh Hoa University
T
Thy Nguyen
Ho Chi Minh University of
C
Chon Trung Le
Vietnam National Universit
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Minh T.H. LeUniversity of Economics Ho Chi Minh City
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