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Ngo Thi Khue Thu

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Featured publications

Determinants Affecting Green Purchase Intention: A Case of Vietnamese Consumers9 citations
Academy of Information and Management Sciences journal · 2019
Research on customer experience and customer loyalty in e-retailing2 citations
The University of Danang - Journal of Science and Technology · 2023 · DOI
TikTok Users Impulse Buying Behavior: The Role of Empathy, Perceived Usefulness and Perceived Enjoyment
Journal of Indonesian Economy and Business · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Ngo Thi Khue ThuDa Nang University
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