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Vo Thi Quynh Nga
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Information
- 🏛️Affiliation: Da Nang University
- 🔬Field: Business Administration
- ✍️Profile incomplete — add information
An h-index of 4 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.
Featured publications
The effect of social media communication on brand equity through Facebook: evidence from CGV Cinemas, Vietnam18 citations
International Journal of Electronic Customer Relationship Management · 2019 · DOI
International Journal of Electronic Customer Relationship Management · 2019 · DOI
The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam15 citations
Asian Economic and Financial Review · 2017 · DOI
Asian Economic and Financial Review · 2017 · DOI
Stakeholder model application in tourism development in Cat Tien, Lam Dong11 citations
Journal of Advanced Research in Social Sciences and Humanities · 2016 · DOI
Journal of Advanced Research in Social Sciences and Humanities · 2016 · DOI
The effect of social media communication on brand equity through Facebook: evidence from CGV Cinemas, Vietnam5 citations
International Journal of Electronic Customer Relationship Management · 2019 · DOI
International Journal of Electronic Customer Relationship Management · 2019 · DOI
Customer-based brand equity and its application to destination: a case of domestic tourists in Danang City, Vietnam.3 citations
AUSTRALIAN JOURNAL OF BASIC AND APPLIED SCIENCES · 2015
AUSTRALIAN JOURNAL OF BASIC AND APPLIED SCIENCES · 2015
The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam1 citations
Munich Personal RePEc Archive (Ludwig Maximilian University of Munich) · 2017
Munich Personal RePEc Archive (Ludwig Maximilian University of Munich) · 2017
The Role of Destination Emotion in Domestic Destination Choice Intention of Students: Preliminary Testing of Scale
Asian Journal of Behavioural Sciences · 2023 · DOI
Asian Journal of Behavioural Sciences · 2023 · DOI
About the field of Business Administration
Common research topics in this field:
Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour
Institutions with the most researchers in this field:
Vietnam National University Ho Chi Minh City · 178
University of Economics Ho Chi Minh City · 132
Can Tho University · 92
Vietnam National University, Hanoi · 86
National Economics University · 80
These figures count profiles currently in this directory, not nationwide statistics.
Same institution — Da Nang University
Same field Business Administration
The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗
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