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Nguyen Xuan Tho

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Featured publications

The Effect of Perceived Risk on Repurchase Intention and Word – of – Mouth in the Mobile Telecommunication Market: A Case Study from Vietnam32 citations
International Business Research · 2017 · DOI
An Update on Brand Value and Brand Valuation: Reasons and Methods3 citations
Book Publisher International (a part of SCIENCEDOMAIN International) · 2021 · DOI
ADVERTING MESSAGE AND NEGATIVE SWITCHING BARRIER: EFFECTS ON REPURCHASE INTENTION AND WORD-OF-MOUTH1 citations
Pressacademia · 2017 · DOI
Factors affecting student engagement in higher education: A case study from Vietnam
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - SOCIAL SCIENCES · 2025 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Nguyen Xuan ThoDa Nang University
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